client advertising

Well I'm hosting an advert on my personal site for a client. It's a nice apartment in trendy Luekerbad in Switzerland, now who likes ski holidays??? It's visible on my webpage links

I just hope it works as she wants to increase the use of it substantially.

Network, network, network

I'm using an online networking tool as well. LinkedIn is a professionals network that links people across disciplines and borders. For me it is a way of reaching b2b as well as letting some of those potential clients know I'm here directly.

As I have said before the next generation will use online tools much more heavily and disregarding that is a mistake I'm not taking. Twitter, Facebook, this blog also feature in my use of online resources. There is a lot more to online marketing strategy than simply looking for email addresses to bombard.

Admin support necessary or a drag?

I have spent the morning trying to clear up some possible gaps in the Insurance a client has. Important? Well, if their buildings aren't properly covered it could be.

After that I have to discuss a Sales tax or TVA problem that may affect the viability of a project.

Then it's about marketing holiday property, repairs to a damaged kitchen, collecting quotes on garden maintenance, disposing of an old stove.

It's all about giving people back the time they need for the things they do best, or want to do with their time.

New client meeting today

And they all count. On the face of it this is only a request for limited help. But by taking it on I open the door to showcase all of my services and this includes triggering the introduction of others who may want my services by prospecting.

Daily activity

Every day is different and I'm finding the challenge to be that balance between what needs to be done today and what is necessary for the longer term quite testing.

In training for my new role with LBV one of the statements I regard as key was that "its not about being busy, its about being profitable". To me this is the test, for every activity you need a second, no more, to decide is this just being busy or is it/will it be profitable?

procrastination or organisation

Is making a to do list getting organised, or putting off actually doing anything?
I may call for votes

Networking and cast a wide net

I've had quite a good week, despite not having any new clients.

I have met a few people who do not need my business, but who will have friends and acquaintances that do. In addition, on Thursday I met a man who runs a gite complex, but who also does some property development. At present he has a property in the very pretty and tourist friendly area La Roche Bernard, some shops and apartments are his plans of the large traditional building he owns.

I have offered to help with marketing and suggested ways he could think about improving his gite business. He has given me other contacts and introductions to places where I can expect to find customers.

I am also looking at ways to take his properties to a show at which I am an exhibitor, to show the breadth of the work I do, and to look for possible buyers.